Business cards are small cards carrying business details about an individual or a business. They are usually shared during formal introductions as both a memory aid and a convenience. However, they can also be used for many other purposes such as for promoting your business or in greeting your customers. This is the reason why business cards must be designed in such a way that it attracts the attention of the people whom you wish to talk with.
The design of business cards should include a tag line describing the main essence of the company. The tag line should make an announcement regarding what you do, what makes you different from other businesses, and what sets you apart from competitors. For example, if you manufacture environmentally friendly goods, you may use “green” tag line instead of” environmentally friendly”.
A good business card should also have a logo and contact details printed on the reverse side. A logo is a symbol that is unique to your business and represents what you stand for. If there is space left, you may also include a slogan or a name of a product. This will make it easier for people to recall your tag line and contact details in case they need to contact you.
The print quality of business cards should be clear and appealing. The colours used should be easy to read and should not cause irritation to the eyes. They must be pleasant to look at and not highly printed or bright. To ensure that they deliver the message well, you need to choose a printer that uses the best in print technology.
When it comes to custom business cards, the font is a very important consideration. Professionally created business cards use a variety of fonts, text styles and sizes. Some use traditional serif typefaces, while others opt for sans-serif typesetting. There is no right or wrong answer here, as it’s really a matter of personal preference. The important thing is that the right font is used in order to create a safe zone for the customer.
The safety of the consumer is paramount. As such, you should never overlook the importance of using safe card stock. Most professional printers can create high quality custom business cards with the appropriate safety features. The finished product will then look professional, elegant and impressive.
