Primark delays price rises as ‘snuddie’ sales soaron November 8, 2022 at 11:09 am

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The firm’s owner said the soaring cost of living is putting households under pressure.

Primark storeImage source, Getty Images

The owner of Primark has warned consumers face tough choices on “what they spend and where they spend it” as it reported a big rise in sales.

Associated British Foods (ABF) said high inflation, rising interest rates and “general economic uncertainty” were making consumers cut back.

Sales at Primark rose to £7.7bn in the 12 months to September, up 43% on a year ago.

But ABF warned that group profits could fall this year.

“The full consequences of the current cost-of-living crisis remains uncertain,” it said in a statement.

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