In less than a year since its launch, Instagram has been an instant hit among internet users. The social media platform promises to change the way we share pictures and is already seeing huge amounts of users visiting it everyday. As a result, it has been put on the fast track for its viral marketing benefits. We’re going to discuss this further in the following paragraphs.
There is a big reason why Instagram is taking the internet by storm. Simply, it’s about creating long-lasting relationships. That’s right, people want to make lifelong friendships with people they meet through this very popular social networking site. This is why so many internet users are promoting their friendship through these photos.
It’s no wonder that with so many people sharing photos, there’s a significant amount of them being spread around the web. And this is what makes people click through, either by scrolling through or saving to the home page. These users love to have multiple accounts in social networking sites like Facebook and Twitter and thus share photos with their friends, even if it’s just in the background.
Now, one of the biggest reasons why Instagram is spreading its wings so quickly is that it gives users the power to link posts. So far, this has only been possible through YouTube and other similar video sharing sites. But with Instagram, users can link their posts to the main account. In fact, the creators of the social media site have introduced this feature to its users.
People get used to following a particular person and even becoming like them, especially when they are posting photos of their friends. So why not make the process even easier for them? Simply, let the account owners link their accounts. And you can also do the same thing if you want to follow one person on Instagram.
So, this really is a powerful feature for viral marketing. Using the power of hashtags and comments, you can add in the profile picture. By doing this, people will be able to click through and enjoy your posts even if they don’t necessarily know you personally. And it’s because you’ve come across their profiles.
The most important thing to remember when promoting your business through any social media is to think about the future. So, if you want to post photos, then upload them to Instagram. Use hashtags, comment on the posts and give the fans something that they can use everyday to interact with you, the brand.