Twitter unveils ‘super follow’ featureon February 26, 2021 at 1:09 pm

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

The network will enable users to charge for extra content such as bonus tweets and newsletters.

Twitter on phone screen

image copyrightGetty Images

Twitter has announced plans for a new “super follow” feature which will enable account holders to charge for exclusive additional content.

This could take the form of extra tweets, joining a community group or receiving a newsletter, the firm said.

Twitter unveiled its plans at a virtual event held for investors.

It’s the first time in a while that the platform has announced significant changes to the way in which people can use it.

It also said it was testing a live audio discussion service – which has proved popular on a new rival, the audio-only social network Clubhouse.

“Why don’t we start with why folks don’t believe in us,” said Twitter founder Jack Dorsey.

“It comes down to three critiques: we’re slow, we’re not innovative, and we’re not trusted.”

Twitter, which was launched in 2006 and recorded its first annual profit in 2018, said it hoped to double its revenue in 2023.

“Twitter is unquestionably looking for ways to drive new revenue streams with this new service,” said analyst Ben Wood from CCS Insight.

“For those with compelling enough content this service could be attractive but I expect it will be hard to deliver big paydays for the average Twitter user.”

The news has received a mixed reaction among Twitter users. Social media consultant Matt Navarra asked his followers whether they would be prepared to pay a premium for their favourite accounts – and 85% responded that they would not.

A spokesman for Twitter said Super Follow was due to be launched this year.

- Advertisement -

Discover

Sponsor

Latest

Fight Talk; Joshua, Fury, Benn, Khan, Shields, Holyfield, Courtneyon April 14, 2021 at 9:12 am

Khan responds to Benn, Joshua-Fury is within reach, Holyfield set for ring return and Shields makes her position clear.In this week's Fight Talk we...

Oprah Wins at Living With a Lifestyle Choice

Oprah Wins at Living With a Lifestyle ChoiceThe New York Times, in a recent article that was quite insightful and thought provoking, went...

Coronavirus: Domestic abuse an ‘epidemic beneath a pandemic’on March 23, 2021 at 3:46 am

Campaigners say a massive increase in appeals for help has exposed the scale of the problem.image copyrightGetty ImagesA massive increase in appeals for help...

Priyank Chopra on the Concept of Spiritual Life

Priyank Chopra on the Concept of Spiritual LifeIn the early nineties, Priyank Chopra was a student of science and philosophy. He is presently...

Why ordering from Amazon has been so unpredictable during the coronavirus crisis

KEY POINTS Shoppers have flooded Amazon’s website with orders for essential and non-essential goods during the coronavirus pandemic. Amazon was overwhelmed by the surge...