Strategic Realignment for Sabre Corporation
Sabre Corporation is an internationally recognized travel technology firm based in Southlake, Texas. It is today the biggest worldwide distribution hub for air reservations in North America. American Airlines started the company in 1960, and subsequently it was spun-off into a division called Sabre Airlines later that year. With the division split into two, Sabre Airlines is now known as just Sabre Airlines. It enjoys the lion’s share of the airline market because it serves passengers from across North America, and is thus a leader in the industry.
Sabre Airlines offers airfare to more destinations than any other carrier. The company claims that it can offer passenger transportation to more than 300 airports in over 100 countries around the world. While many other airlines focus on just a few airports around the globe, Sabre Airlines goes the extra mile in that it operates out of three main air fields – Atlanta Hartsfield Jackson Houston Hobby Airport and Fort Worth Love Field. These three airports together represent the biggest single customer base of any single airline in the world.
Aside from its international destination coverage, the corporation also provides its customers with its comprehensive travel technology company. This is part of the extensive package that the corporation offers to its customers. This includes airline reservations, mobility services, business travel services and destination management. All these are to meet and equip customers with their requirements and maximize profitability.
In order to serve its customers better, Sabre Corporation employs thousands of travel agents. These agents are responsible for ensuring that customers are able to travel and remain satisfied with the services and facilities provided by the airline. In order to be a member of the corporation, an agent needs to have a valid license and comply with all policy guidelines. With the growth and success of the corporation, several third party vendors have also joined in the franchise and are offering their expertise and facilities.
In order to fully take advantage of the travel industry and the expansion it has undergone due to the recent economic downturn, Sabre should look to expand its offerings and attract more customers. This is one of the most critical steps toward completing the development of the airline. The expansion can be achieved by tapping into the travel agents and property management niche of the market; or by expanding the agency-focused businesses.
Sabre’s expansion plan will need a long-term strategy including growth management, cost cutting, improved customer service and the introduction of new markets. Its core airline services face competition from global travel industry heavyweight airlines like Continental Airlines and Delta Airlines but it has the distinct advantage over the other carriers due to its customer loyalty and low costs. It has the necessary financial and technological resources to weather the storm of competition for the foreseeable future. Its ability to attract and keep customers has been the key to its continued success and the introduction of these innovative solutions could well be the first step toward turning the corporation into a powerhouse in the global travel industry.
