Important Elements of Good Business Cards
Business cards are printed cards bearing personal information about an individual or an organization. They are frequently shared during personal introductions as both a memory aid and a convenience. Besides, they make a good souvenir when giving out to your friends as gifts or in business settings such as seminars, conferences and awards nights.
You may want to create business cards that reflect your personality and style. However, keep in mind that it is not advisable to take shortcuts when it comes to creativity and quality. If you want to be taken seriously by people, you must ensure that you have the ability to impress them with your skills as a business owner or as a representative of your company. Take note that these are professional contact information cards and as such should reflect your professionalism as well as your talents.
When it comes to creativity and convenience, you will definitely want business cards with large prints and vibrant colors. In other words, ensure that they are more eye-catching. However, do note that having a high quality print material is more important than using too many colors. Avoid using too many fonts, too many graphics or images and try to keep the layout organized and easy to read.
Glossy finish: Glossy business cards are perfect for presentations and corporate events. The gloss basically gives them a glossy look, which is a good selling point. Glossy business cards are also better for introducing your products or services to potential clients as they give the impression that you really care about making your customers happy. However, if you need something to use casually, then a regular business card is fine.
Color: The color of your business cards is very important elements to consider. Avoid dull and gray-looking colors as they portray a very casual atmosphere. Instead, go for brighter and bolder colors such as red, orange and yellow. In general, it is best to have a basic color scheme on your cards consisting of one bold color and two or three softer colors. It is important to make sure that the cards blend in well and compliment your business image. Avoid being too flashy as it can be too distracting.
Printing: The printing process of your business cards should always be professional and impressive. For the best results, choose a printing company that offers top-quality paper. A wide quality print material is essential to achieve the desired impact, so ensure that the cards are printed on glossy or high-quality paper. Your printed cards will reflect positively on your brand, so always invest in high-quality paper. Also ensure that the colors are printed accurately.