What Can Amazon Prime Do For You?
Amazon Prime is very popular, which is probably why it is used as a marketing strategy. Although Amazon is known for it’s great prices, shipping speed and customer service, there are some other benefits to using the service as a branding tool. Here are some of the reasons that people will probably think twice about not giving Amazon Prime a try.
Offering perks is one thing, but how does this benefit you? After all, you are paying for the service and not just some extra discounts. It is important to understand how much the extra service costs. If you use your credit card to pay for the free shipping on products, you are paying more than once if you order something and have to return it to have the item returned to you or refunded.
When you are making purchases with your Amazon Prime account, you also receive special offers and coupons. Just because they are offered by Amazon doesn’t mean that they are safe, especially when you are using an unsecured credit card.
While the selection of items is not as good as that offered by Amazon Prime, you still get many of the same advantages. The best benefit is the free shipping. The one downside is the fact that sometimes it takes up to two weeks for your order to arrive at your home.
Another reason to try Amazon Prime is that they offer a costumer service for every product that they sell. This means that if your order doesn’t arrive in time or arrives damaged, you can always contact customer service and get a refund for the item or a replacement.
So, is this really the full service of Amazon? At times this service may not be free, but it is very inexpensive and delivers what is promised. Amazon does not offer delivery on customer orders.
It is a great thing to do if you use this as a method to promote your business. Your competitors will not be able to duplicate your success. Keep in mind that you can offer a small discount for everyone who signs up for Amazon Prime, but this is only a one time offer.