Apple sales soar despite supply constraintson January 27, 2022 at 11:02 pm

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

The iPhone giant’s business has boomed during the pandemic.

Apple CEO Tim Cook

Image source, Reuters

Apple sales soared in the key Christmas shopping season, despite constraints due to a global shortage of microchips.

Sales at the iPhone giant rose 11% to a record $123.9bn (£92.6bn) in the October to December period, beating forecasts.

Shares jumped more than 4% in after-hours trade, as the report suggested the firm’s pandemic boom is continuing.

Apple has seen purchases skyrocket during the pandemic as people spend more time online.

The firm’s market value briefly hit the $3tn milestone in early January though its share price has slipped more recently amid weeks of market turmoil.

Sales boom

Executives had warned last year that the global shortage of microchips might limit its sales, but the firm’s quarterly update to investors on Thursday showed it brushing past those constraints.

Mac sales were up 12%, while iPhone sales jumped 9%.

With few rival phones debuting in the holiday shopping season, the iPhone 13, which started shipping days before the quarter began, led to worldwide phone sales revenue for Apple of $71.6b.

Revenue from the company’s services unit – which includes Apple Pay, the App store and its TV streaming service, was up more than 23%.

The iPad, which executives said was particularly affected by the supply issues, was the one product that showed weakness, with sales slipping 14%.

Demand in China, where sales rose 20%, propelled the firm’s growth in the quarter.

Apple said profits were $34.6bn, up 20%.

The company, which has more than 1.8 billion active devices in the market, has been able to put pressure on suppliers and manufacturers to produce big quantities of iPhones and other devices despite shortages brought on by the pandemic and most recently the Omicron variant.

“They’ve navigated the supply chain better than everybody, and it’s showing in the results,” said Ryan Reith, who studies the smartphone market for industry tracker IDC.

Chief Financial Officer Luca Maestri said that supply constraints would decrease in the current quarter, which ends in March.

“The level of constraint will depend a lot on other companies, what will be the demand for chips from other companies and other industries. It’s difficult for us to predict, so we try to focus on the short term,” he said.

- Advertisement -

Discover

Sponsor

Latest

Energy bill support of £10bn set to be unveiledon May 25, 2022 at 4:23 pm

A new package to help people with energy bills is expected to be funded by a windfall tax on firms.Image source, Getty ImagesA £10bn...

Heartbroken fathers address Nottingham vigilon June 14, 2023 at 4:22 pm

The fathers of Barnaby Webber and Grace O'Malley-Kumar say their children loved life at Nottingham University.The fathers of Barnaby Webber and Grace O'Malley-Kumar say...

R. Kelly: Disgraced R&B star guilty of child abuseon September 14, 2022 at 10:37 pm

The sex offender is convicted on six out of 13 counts after a four-week trial in Chicago.Image source, Getty ImagesDisgraced 55-year-old R&B star R....

What next for Oscar Pistorius?on January 5, 2024 at 1:14 pm

The South African runner was freed on parole 11 years after murdering his girlfriend.The South African runner was freed on parole 11 years after...

The barber using Call of Duty to speak to his family in Iranon January 19, 2023 at 4:23 pm

Communication tools like WhatsApp have been restricted in the country amid an ongoing crisis.Communication tools like WhatsApp have been restricted in the country amid...