The Air Accident Investigation Bureau is investigating after a hot air balloon “fell to the ground”.
A man has died after a hot air balloon “fell to the ground”, police said.
Emergency services were called to Holt Fleet Road in Ombersley, Worcestershire at 06:20 BST.
West Mercia Police said it had received a call that a hot air balloon had deflated and fallen to the ground in a field near the village.
It said a man in his 20s was pronounced dead by paramedics and the Air Accident Investigation Branch (AAIB) would carry out an investigation.
The BBC is not responsible for the content of external sites.
Allow Twitter content?
This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Twitter’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.
The BBC is not responsible for the content of external sites.
The force said his family is being support by specialist family liaison officer and no one else was injured in the incident.
An AAIB spokesperson said: “We have a team on site and are beginning our investigation.”
A hot air balloon festival had been taking place seven miles (11km) away from the scene, in Worcester, on Friday and Saturday.
The organisers said they “aren’t able to pass comment at this time”.
The British Balloon and Airship Club said it was aware of the incident and would be supporting the AAIB with its investigation.
“Our thoughts are with the family and friends of those involved at this time,” it added
One local resident, who wished to remain anonymous, said they were in their garden, which looks out towards Ombersley, at around 06:00 BST when they saw two hot air balloons in the sky.
“One seemed to be alright, but as the other one was going I could see something wasn’t right with it – it was semi deflated,” they said.
“Though it was quite a way from me, you can usually see flames, we get quite a lot of balloons over here… then it just started to sort of fold up and then it, literally I blinked, and it had disappeared.”
A little while later, they said, they heard a number of sirens.
Follow BBC West Midlands on Facebook, Twitter and Instagram. Send your story ideas to: newsonline.westmidlands@bbc.co.uk