Instagram and Facebook to get paid-for verificationon February 19, 2023 at 8:03 pm

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

The move comes after Twitter introduced a subscription-based verification service last year.

A photo that shows meta with Facebook, Messenger, Instagram and WhatsApp logos aboveImage source, Reuters

Instagram and Facebook users will now be able to pay for a blue tick verification, parent company Meta has announced.

Meta Verified will cost $11.99 (£9.96) a month on web, or $14.99 for iPhone users.

It will be available in Australia and New Zealand this week.

Mark Zuckerberg, Meta chief executive, said the move will improve security and authenticity on the social media apps.

The move comes after Elon Musk, owner of Twitter, implemented the premium Twitter Blue subscription in November 2022.

Meta’s paid subscription service is not yet available for businesses, but any individual can pay for verification.

Badges – or “blue ticks”- have been used as verification tools for high-profile accounts to signify their authenticity.

The subscription would give paying users a blue badge, increased visibility of their posts, protection from impersonators and easier access to customer service, Meta said in a post on their website.

The company told the BBC the change would not affect previously verified accounts, but noted there would be an increase in visibility for some smaller users who become verified thanks to the paid feature.

Allowing paying users access to a blue tick has previously caused trouble for other social media platforms.

Twitter’s pay-for verification feature was paused last November when people started impersonating big brands and celebrities by paying for the badge.

Meta said Instagram and Facebook usernames will have to match a government supplied ID document to be granted verification, and users will have to have a profile picture that includes their face.

Other websites like Reddit, YouTube and Discord similarly use subscription-based models.

Meta has not yet specified when the feature will be rolled out to other countries, although Mr Zuckerberg said in a post it would be “soon”.

In November, the company announced 11,000 job losses as a result of over-investment during the Covid-19 pandemic.

At the time, Mr Zuckerberg said he had predicted an increase in Meta’s growth based on the rise it had over the pandemic, but that ultimately did not happen.

“Many people predicted this would be a permanent acceleration,” he wrote, “I did too, so I made the decision to significantly increase our investments.”

Instead he said “macroeconomic downturn” and “increased competition” caused revenue to be much lower than expected.

“I got this wrong, and I take responsibility for that,” he said at the time.

- Advertisement -




Gilead strikes deal to make remdesivir coronavirus treatment in 127 countries

KEY POINTS Gilead Sciences has struck a licensing agreement with five generic drugmakers to make antiviral drug remdesivir in 127 countries, not including the...

Judge ‘downgraded’ after controversial scorecard in Taylor-Catterall fighton March 10, 2022 at 2:39 pm

The British Boxing Board of Control takes action against judge Ian John-Lewis after his controversial scorecard for the Josh Taylor v Jack Catterall fight.

FA Cup highlights: Ruthless Nottingham Forest knock holders Leicester out of FA Cupon February 6, 2022 at 6:30 pm

Watch highlights as Championship side Nottingham Forest humble FA Cup holders Leicester City 4-1 to book their place in the fifth round.Watch highlights as...

Russia-Ukraine war: Abramovich spotted in Istanbul peace talkson March 29, 2022 at 9:20 am

The Russian billionaire was seen as the talks began, following reports that he suffered poisoning symptoms.Image source, TRTRussian billionaire Roman Abramovich has appeared at...

Richard Leakey – fossil expert, conservationist and politicianon January 3, 2022 at 12:56 pm

The achievements of Richard Leakey, who has died aged 77, were as remarkable as they were diverse.