Drake and 21 Savage settle Vogue cover lawsuiton February 17, 2023 at 12:04 pm

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A Vogue internal memo reveals the pair have settled over a fake magazine cover promoting Her Loss.

21 Savage and Drake attend 21 Savage's Freaknik22: The Sequel at Underground Atlanta on October 22, 2022 in Atlanta, GeorgiaImage source, Getty Images

Drake and 21 Savage have settled a lawsuit after using a fake Vogue cover to promote their 2022 album, Her Loss.

Reuters news agency said it had seen a memo sent to employees telling them the rappers had agreed to pay the magazine.

The amount hasn’t been revealed but Condé Nast, Vogue’s parent company, asked for $4m in its 7 November lawsuit.

A lawyer for Drake had no immediate comment, while a lawyer for 21 Savage declined to comment.

The internal memo said “It was clear to us that Drake and 21 Savage leveraged Vogue’s reputation for their own commercial purposes.

“In the process, [they] confused audiences who trust Vogue as the authoritative voice on fashion and culture.”

Her Loss debuted at No. 1 in the UK.

Since its release, the project has had mixed reviews and caused a stir when one track, Circo Loco, appeared to suggest singer Megan Thee Stallion had lied about being shot.

Music publication NME gave the album three stars, saying it was an “exciting prospect marred by lazy song-writing” and packed with “cheap misogyny”.

Rolling Stone went a step further, branding the album “a misfire”.

Drake performs during Wicked (Spelhouse Homecoming Concert) Featuring 21 Savage at Forbes Arena at Morehouse College on October 19, 2022 in Atlanta, Georgia

Image source, Getty Images

At the time of the original lawsuit, Thomas Walters, who founded advertising agency Billion Dollar Boy, said the publisher wanted to defend itself because the Vogue brand is “everything” to the outlet.

“In an era where journalism is consistently being used for free, people aren’t buying magazines any more, that is their value,” says Thom.

“From their perspective, 21 Savage and Drake have used that brand without compensating for that investment.”

But he also said: “When you’re a star of the calibre of Drake, you know that you’re willing to take the risk.

“They obviously would have seen a bigger upside here than downside.”

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