Kellogg’s loses court case over sugary cereal supermarket offerson July 4, 2022 at 11:38 am

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It means products like Crunchy Nut Corn Flakes will not be allowed in end of aisle promotions.

Cereals in a supermarketImage source, Getty Images

Food giant Kellogg’s must not display sugary cereals in supermarkets’ most prominent spots, a court has ruled.

In-store promotions on food and drink high in fat, salt or sugar will be restricted under new rules for England.

Kellogg’s had taken the government to court arguing the rules did not take into account the nutritional value of milk added to the breakfast cereal.

But the Royal Courts of Justice ruled in favour of the government. Kellogg’s said it was “disappointed”.

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