Morrisons scraps ‘use by’ date on milk in favour of sniff teston January 9, 2022 at 3:35 pm

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

The supermarket says a sniff test is a better guide to quality – with ‘best before’ labels used instead.

Store worker holding milk

Image source, MOrrisons

Supermarket Morrisons is to scrap ‘use by’ dates on most of its milk in a move it says will stop millions of pints being poured down the sink.

The retailer will instead place ‘best before’ on 90% of its own-brand milk and encourage customers to use a sniff test to check quality.

Recycling charity Wrap said Morrisons was the first supermarket to make the move, which starts later this month.

Ian Goode, senior milk buyer at Morrisons, said it was a “bold step”.

Milk is the third most wasted food and drink product in the UK, after potatoes and bread, with around 490 million pints wasted every year, according to Wrap.

It also estimates 85 million pints of milk waste may be due to customers following ‘use by’ labels, despite research showing it can be used days after the date.

Morrisons believes the move could save seven million pints of its own-brand milk being poured away each year.

Consumer habits

‘Use by’ are the dates until which perishable food can be cooked and consumed safely. ‘Best before’ on food is guidance for when the product should be consumed to get the best quality, taste and texture.

Morrisons said its research showed that milk does not need to be labelled as a perishable food. “The dates on the milk will stay the same – it is what we are asking customers to do which is changing,” the supermarket said.

Mr Goode said: “Wasted milk means wasted effort by our farmers and unnecessary carbon being released into the atmosphere.

“Good quality, well-kept milk has a good few days life after normal ‘use by’ dates – and we think it should be consumed, not tipped down the sink.

“So we’re taking a bold step today and asking customers to decide whether their milk is still good to drink. Generations before us have always used the sniff test – and I believe we can too.”

Dairy cow

Image source, Getty Images

Marcus Gover, of Wrap, said: “I am delighted that Morrisons is the first UK supermarket to take this important step to help reduce household food waste – it shows real leadership and we look forward to more retailers reviewing date labels on their products and taking action.”

Morrisons has already scrapped ‘use by’ dates across some of its own-brand yogurt and hard cheese ranges.

The Food Standards Agency (FSA) said it was alright to have ‘use by’ or ‘best before’ on milk depending on the processing and type. But there must be clear labelling, and the dates printed on all food and drink must be based on “robust evidence about the product concerned”.

The FSA also pointed out that when dealing with food generally, sniffing is not an appropriate safety test, especially with products that could cause food poisoning.

- Advertisement -

Discover

Sponsor

Latest

World Rugby changes rules to allow players to switch national teamson November 24, 2021 at 3:41 pm

A revolutionary change to rugby union's international eligibility rules has been approved by World Rugby, allowing players to switch national teams.

England v Scotland: Gareth Southgate’s team aim for knockout stageon June 17, 2021 at 9:11 pm

England and Scotland meet in a major tournament for the first time in 25 years at Wembley on Friday in a match with huge...

Yorkshire appoint Gibson as head coach following Rafiq racism scandalon January 19, 2022 at 12:46 pm

Yorkshire appoint former West Indies all-rounder Ottis Gibson as their new head coach on a three-year deal.Yorkshire appoint former West Indies all-rounder Ottis Gibson...

Ghislaine Maxwell: Jury sent home for day after lawyer falls sickon December 9, 2021 at 5:25 pm

The lawyer - who has a non-Covid-related illness - is needed for questioning of an upcoming witness.Image source, US Attorney's Office SDNYA judge has...

Australia: Hundreds given false Covid results in Sydney lab erroron December 28, 2021 at 6:04 am

At least 886 people were told they did not have Covid, when they in fact had tested positive.Image source, Getty ImagesA Sydney lab has...