Morrisons scraps ‘use by’ date on milk in favour of sniff teston January 9, 2022 at 3:35 pm

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

The supermarket says a sniff test is a better guide to quality – with ‘best before’ labels used instead.

Store worker holding milk

Image source, MOrrisons

Supermarket Morrisons is to scrap ‘use by’ dates on most of its milk in a move it says will stop millions of pints being poured down the sink.

The retailer will instead place ‘best before’ on 90% of its own-brand milk and encourage customers to use a sniff test to check quality.

Recycling charity Wrap said Morrisons was the first supermarket to make the move, which starts later this month.

Ian Goode, senior milk buyer at Morrisons, said it was a “bold step”.

Milk is the third most wasted food and drink product in the UK, after potatoes and bread, with around 490 million pints wasted every year, according to Wrap.

It also estimates 85 million pints of milk waste may be due to customers following ‘use by’ labels, despite research showing it can be used days after the date.

Morrisons believes the move could save seven million pints of its own-brand milk being poured away each year.

Consumer habits

‘Use by’ are the dates until which perishable food can be cooked and consumed safely. ‘Best before’ on food is guidance for when the product should be consumed to get the best quality, taste and texture.

Morrisons said its research showed that milk does not need to be labelled as a perishable food. “The dates on the milk will stay the same – it is what we are asking customers to do which is changing,” the supermarket said.

Mr Goode said: “Wasted milk means wasted effort by our farmers and unnecessary carbon being released into the atmosphere.

“Good quality, well-kept milk has a good few days life after normal ‘use by’ dates – and we think it should be consumed, not tipped down the sink.

“So we’re taking a bold step today and asking customers to decide whether their milk is still good to drink. Generations before us have always used the sniff test – and I believe we can too.”

Dairy cow

Image source, Getty Images

Marcus Gover, of Wrap, said: “I am delighted that Morrisons is the first UK supermarket to take this important step to help reduce household food waste – it shows real leadership and we look forward to more retailers reviewing date labels on their products and taking action.”

Morrisons has already scrapped ‘use by’ dates across some of its own-brand yogurt and hard cheese ranges.

The Food Standards Agency (FSA) said it was alright to have ‘use by’ or ‘best before’ on milk depending on the processing and type. But there must be clear labelling, and the dates printed on all food and drink must be based on “robust evidence about the product concerned”.

The FSA also pointed out that when dealing with food generally, sniffing is not an appropriate safety test, especially with products that could cause food poisoning.

- Advertisement -

Discover

Sponsor

Latest

Trainer Elliott admits dead horse photo is realon February 28, 2021 at 11:30 pm

Leading Irish racehorse trainer Gordon Elliott says a photo circulating on social media of him posing with a dead horse is real.The image shows...

Marizanne Kapp on The Hundred & travelling the world playing cricket with her wife, Dane van Niekerkon August 22, 2022 at 9:45 pm

Marizanne Kapp explains to BBC Sport why the growth of women's cricket has vindicated her teenage decision to focus on the sport.Marizanne Kapp explains...

England in Netherlands: Eoin Morgan fails but tourists complete series winon June 19, 2022 at 5:49 pm

England complete a series victory over the Netherlands but under-pressure captain Eoin Morgan once again fails with the bat.England complete a series victory over...

Hull Fair: Ride owners on rollercoaster of rising costson October 8, 2022 at 12:16 am

When your job is your way of life, the cost of living crisis bites doubly hard on livelihoods.When your job is your way of...

Stobart Air: Aer Lingus stops most Belfast City Airport flightson June 12, 2021 at 9:32 am

Leeds Bradford, Edinburgh, Exeter, Manchester, East Midlands and Birmingham flights are affected by Stobart Air's liquidation.Leeds Bradford, Edinburgh, Exeter, Manchester, East Midlands and Birmingham...