Black Friday: Tech retailers fear supply chain delays will hit stockon November 21, 2021 at 12:51 am

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

Supply chain delays mean some firms may not be able to meet demand during the busy shopping period.

Shopper walks past Black Friday deal sign

Image source, Getty Images

Technology retailers have warned that they may have insufficient stock to meet Black Friday demand due to delays in the supply chain.

The IMRG, the UK’s Online Retail Association, said the industry had seen delays to stock arriving.

“The real pinch points are Asia,” Andy Mulcahy, IMRG insights director, said.

Shortages of drivers and warehouse staff to send out purchased goods are also a worry for businesses, according to Mr Mulcahy.

Black Friday, which is less than a week away, is an annual event where retailers slash prices to entice shoppers ahead of the Christmas period.

It is common for retailers to buy a high number of units specifically for Black Friday, sometimes even months in advance.

However, if there is a delay of four to six weeks, retailers may find that they will need to change their promotional campaigns to focus on the stock they do have instead.

Mr Mulcahy said smaller businesses might find it harder to manage supply chain problems than larger companies.

The UK has been hit by supply chain problems this year, with delays at UK ports as well as HGV driver shortages. But it is not alone.

Globally, consumers and businesses are facing shortages of products ranging from coffee to coal, and there have been warnings in the UK and the US that logjams at ports will lead to shortages at Christmas.

The retail association added that there would still be tech products to buy, although some items might not be as easily available.

But since its inception, customers have increasingly turned to online shopping – a trend only bolstered by the pandemic.

In a normal year, retailers would expect the week in which Black Friday falls to be the most profitable of the year.

But last year, customers started shopping for Black Friday deals even earlier, with the number of parcels being delivered increasing sharply from the end of October.

Around the BBC iPlayer banner
Around the BBC iPlayer footer
- Advertisement -

Discover

Sponsor

Latest

Cardiff University team wants to change ‘lad culture’ perceptionson May 5, 2021 at 5:01 am

The students stepped forward to help chaperone women home after a hoax rape post on social media.When Ben Marett saw a post on Facebook...

Social care: Plans to fund improvement in England unveiledon December 1, 2021 at 3:13 pm

The government sets out how it plans to spend some of the cash raised by its new health tax.Image source, Getty ImagesThe government has...

Italy hold off Belgium to claim third place in Nations Leagueon October 10, 2021 at 3:13 pm

Italy score twice in the second half and withstand a late Belgium fightback to claim third place in the Nations League.

Blood pressure warning over long-term paracetamol useon February 7, 2022 at 11:12 pm

Prescribing the painkiller for chronic pain could have risks, as well as benefits, a study finds.Image source, Getty ImagesPeople with high blood pressure who...

New York’s empty streets remind me of my childhood in a Wild West ghost town — how America can revive itself post-pandemic

As a teenager in the 1970s, I worked in a ghost town that bustled with people and activity. For someone who hadn’t yet been...