Young viewers prefer TV subtitles, research suggestson November 15, 2021 at 1:38 am

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

Youngsters almost four times more likely than older viewers to watch subtitled TV, research suggests.

Woman watching TV with subtitles

Image source, Evelien DOosje/Alamy Stock Photo

Young people are almost four times more likely than older viewers to watch TV shows with subtitles, despite having fewer hearing problems, according to research by a captioning charity.

Four out of five viewers aged 18-25 said they use subtitles all or part of the time, Stagetext’s figures said.

Less than a quarter of those aged between 56 and 75 said they do so.

But people in that age bracket were almost twice as likely to say they are deaf or hard of hearing.

Originally intended to help those with hearing problems, subtitles have become an essential aid for following a show for many people – especially if other distractions and devices are competing for their attention.

Many have also got used to watching videos with subtitles on social media, while the success of programmes like South Korea’s Squid Game shows they are no longer seen as an extra effort.

“I think there’s far more acceptance of subtitles by young people because it’s the norm, whereas with an older age group, it isn’t necessarily the norm,” said Stagetext’s chief executive Melanie Shape, 60.

“I’ll admit I’ve I sat there and gone, I really can’t be bothered to watch that foreign language film tonight. I can’t be bothered to read the subtitles. I have to be in the mood. It’s like an extra concentration level that I need.

“Whereas I think young people can take in far more information quickly because they’re used to it.”

Chart showing how the use of subtitles decreases with age

Source: Stagetext/Sapio Research

Stagetext provides captions for live and online events like theatre performances and talks.

The charity’s research suggested an average of 31% of people would go to more live events and shows if more had captions on a screen in the venue. Among 18-25s, that figure was 45%, compared with 16% among over-56s.

Asked about events that moved online during lockdown, younger people were more likely to say captions helped them understand what was going on, whereas more older people said they were distracting.

The charity is calling for venues to continue to provide online performances with subtitles, and for more live shows to use captions.

“When Stagetext started, it was very much about putting the text on the side of the stage so somebody could read it at the same as a person hearing it,” Ms Shape said.

Now, young directors and designers are increasingly creating plays with captions build into the sets as “an integral part of the artistic vision of a piece” she said. “And they’re making it the norm.”

- Advertisement -

Discover

Sponsor

Latest

Monte Carlo Masters. Dan Evans beats David Goffin to reach semi-finalson April 16, 2021 at 2:14 pm

British number one Dan Evans comes from a set down to beat David Goffin and reach the semi-finals of the Monte Carlo Masters.British number...

Judith Durham: Former Seekers lead singer dies aged 79on August 6, 2022 at 9:40 am

The Australian musician found fame in The Seekers, a folk music group, before going solo.Image source, Getty ImagesAustralian musician Judith Durham, best known as...

Labour reshuffle: Sir Keir Starmer to shake up shadow cabineton September 3, 2023 at 11:54 pm

There is much speculation over what role Sir Keir may give his deputy leader Angela Rayner.By Ione WellsPolitical correspondentLabour leader Sir Keir Starmer is...

Ukraine war: Living in fear or in jail – Russia’s defiant truth tellerson May 23, 2022 at 5:00 am

Despite the threat of a 15-year jail term, some Russians a refusing to be silenced by the Kremlin.Image source, Getty ImagesTo Ukrainians it was...

Chelsea 4-1 Paris FC: Sam Kerr hits hat-trick as Blues win in Women’s Champions Leagueon November 23, 2023 at 10:07 pm

Sam Kerr scores a brilliant hat-trick as Chelsea beat Paris FC in the Women's Champions League group stage at Stamford Bridge.Sam Kerr scores a...