UK alt-folk duo The Portraits say the ad is like their arrangement of Together In Electric Dreams.
Image source, John Lewis and Partners
The department store John Lewis has denied copying a lo-fi arrangement of the song Together in Electric Dreams for use on their 2021 Christmas advert.
UK alt-folk duo The Portraits said the new ad resembles their reworking of the Human League electro-pop hit, which they released last year for charity.
The slow orchestral piano version featured their daughter on vocals.
Now the John Lewis rendition, which launched on Thursday, is softly sung by 20-year-old Lola Young.
The group – aka Jeremy and Lorraine Millington from Wells, Somerset – wrote on Facebook that they contacted John Lewis in March 2021 to offer up the track for consideration for this year’s ad but did not receive a reply.
They believe the new version is “borrowing the feeling and many elements of the arrangement” of their own – which was released to raise money for bereavement and mental health charities during lockdown.
John Lewis said in a statement to the BBC, which first appeared in The Guardian, that it did not receive any communication from the couple, and that there is “no substance” to their claims. It noted how there are other covers of the song – written by Philip Oakey and Giorgio Moroder – in existence.
The company’s new advert tells the story of a friendship between a boy and an alien visitor – the titular Unexpected Guest.
The Portraits’ previous music video showed photographs of people who had died due to coronavirus, and included musical accompaniment from of Wells Lockdown Orchestra.
“Our version was a fundraising song aimed at supporting bereavement and mental health organisations that have needed the money more than ever during the pandemic,” they posted.
“We had a (perhaps naïve) dream that we could use a future ad by the company with our soundtrack linked to it to maximise the funds going to those charities.
“But instead, John Lewis went with the idea and produced a version borrowing the feeling and many elements of the arrangement of our version, without even letting us know they were planning to do so.”
John Lewis responded by saying: “There’s no substance to the claims as the person contacted by email left at the start of the summer and had no involvement in this year’s Christmas ad.
“The music that accompanies the ad is always the final element to be added and this year was chosen at the end of October.”
They added: “The creation of advertising and music is carried out solely by our agency and we are unable to read or consider ideas from other external or internal sources.”
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