The UK says current rules impose too many barriers to the sale of chilled meats and other products.
The EU is to set out proposals later to address the row about trade in Northern Ireland.
The UK wants to change the deal struck as part of the Brexit process to allow goods to circulate more freely between Great Britain and Northern Ireland.
It says the current rules impose too many barriers to the sale of chilled meats and other products.
The EU’s proposals, which it calls far-reaching, are expected to involve reduced checks on goods and medicines.
At the start of the year, a new post-Brexit arrangement – known as the Northern Ireland Protocol – was introduced to help prevent checks along the border between Northern Ireland and the Republic of Ireland.
It involves keeping Northern Ireland in the EU’s single market for goods – but this, in turn, creates a new trade border with Great Britain. Unionists say this undermines their place in the UK.
Both sides seems to agree – though to differing degrees – that the protocol is posing some difficulties for people and businesses in Northern Ireland.
Some firms in Northern Ireland affected by the protocol say supply chains are being disrupted, and while there may be opportunities, there are also some problems.
Eamon McKey, of County Down-based sandwich maker Deli Lites, said more people were now shopping locally, and Deli Lites had won accounts previously serviced by competitors in Great Britain.
But the sandwich maker had also lost some of its British suppliers, he added.
Talks between the EU and UK on the new proposals, likely to go on for several weeks, are the first step in trying to reach a better arrangement.
European Commission Vice-President Maros Šefčovič said the new proposals for the protocol would be “very far-reaching” and that he hoped they would be seen as such.
The proposals are understood to include a unique deal around agri-food – which includes agriculture, horticulture, and food and drink processing – aimed at sharply reducing the checks on products moving from Great Britain to Northern Ireland.
There will also be an arrangement to allow the continued sale of chilled meats from Great Britain in Northern Ireland; these products were facing a ban.
The EU has also said it is going to change its laws in an attempt to solve regulatory issues which are posing a threat to the supply of medicines to Northern Ireland.
The Irish Republic’s Foreign Minister, Simon Coveney, said the proposals reflected “months of hard work, careful listening across Northern Ireland and will deliver practical solutions to make the protocol work better”.
“I hope the UK government is serious about moving on in partnership,” he added.
The EU is offering tweaks to the existing protocol and a relaxation of how it’s implemented.
That’s too little for Lord Frost who has tabled an alternative version which would strip out references to the continued application of EU law in Northern Ireland and eliminate the role of the European Court of Justice.
The problem is that’s too much for the EU to stomach.
The two sides will see if they can bridge the difference during a few weeks of intense negotiations. Which means the next crunch point is likely to be in mid-November.
If things go badly that could lead to the UK triggering a clause which allows each side to unilaterally suspend parts of it in an emergency.
That could lead to retaliation by the EU, potentially including new tariffs on British imports. Something you could describe as a trade war.
The protocol seems to be causing genuine problems for trade between Great Britain and Northern Ireland, and within Northern Ireland but the UK government also knows that standing up for the union against the EU is good politics.
On Tuesday, the UK’s Brexit minister Lord Frost proposed plans for an entirely new protocol to replace the existing one.
As part of these plans, the UK government wants to reverse its previous agreement on the oversight role of the European Court of Justice, which is the EU’s highest court.
The agreement states that the ECJ has jurisdiction to rule on matters of EU law in Northern Ireland – so for example, if there was a dispute around complying with applicable EU law, the EU could take the UK to the ECJ.
In a speech to diplomats in Portugal on Tuesday, Lord Frost described his new legal text as “a better way forward”.
He said his proposed text would amend the Northern Ireland Protocol and support the Good Friday Agreement.
“We have a short, but real, opportunity to put in place a new arrangement, to defuse the political crisis that is brewing, both in Northern Ireland and between us,” he said.
However, the EU has repeatedly said the ECJ must have the final say on any matters of EU law in the protocol.
It is expected that the two sides will engage in intense talks during November.
Sir Jeffrey Donaldson, leader of the Democratic Unionist Party – Northern Ireland’s largest unionist party – has warned that it may quit Stormont if its demands over the protocol are not met.
He has claimed pressure from unionists had led the EU to table its new proposals.
DUP MP Sammy Wilson said on Wednesday that central to any EU proposal was that “Northern Ireland is free from being part of the European single market” and that laws governing Northern Ireland should be made in the UK and not Brussels.
“The deal breaker for us will be has sovereignty been fully restored? Are we fully part of the United Kingdom or are we half in the EU and half out of the United Kingdom when it comes to law making and the adjudication on those laws,” he said.
“That’s how we will judge this.”
Declan Kearney, Sinn Féin Northern Ireland assembly member, said the protocol must work and what was needed now was certainty and stability.
He said there had not been any business leaders in Northern Ireland raising issues about the ECJ during Mr Šefčovič’s recent visit to Northern Ireland.
“This is a red herring. It’s a distraction. What we need to do now is listen very carefully to the proposals coming forward from the European Commission,” he said.