Juan Zurita of the graphic design brand, _getithowyouliveit is a self-proclaimed “creative genius”. His Instagram has caught the attention of a number of famous artists for collaboration and creating their album cover art. “I had no idea you could get paid for designing album art when I first started out,” Juan said, laughing a little. “I was really surprised that what I could do was lucrative.”
Juan rose to attention because his manipulated photography was posted to the official Photoshop Instagram page twice. “After that, I was contacted by a few smaller artists and they gave me an idea of what they wanted and I did my best to deliver. I ended up getting really good feedback and they loved the design.” His artistry is usually inspired by how he is feeling or something he found intriguing. At twenty-three years old, Juan Zurita is building an incredible career from scratch that has already got him over three hundred clients over this last year and the ability to design for Empire Records, Ariana Grande’s creative team, Sony, WolfTyla, and more.
“I love to help translate and establish visual identity,” Juan explains. “I would like to work with newer independent artists or brands over time. With my current connections and growing network, I see _getithowyouliveit growing big in the future. I believe I will keep growing and building more relationships with labels, artists, and brands.” Juan says confidently. Establishing his own brand identity has been a work in process, but has extended past being “new” per se.
Juan’s identity is something that has grown with him. Growing up and currently hailing from the Bay area, he has been surrounded by arts and culture most of his life. The designer’s brand _getithowyouliveit was born there. For his future, Juan feels really passionately about it. “I really hope to work with a label or become an Art Director,” Juan says excitedly. “There is strong importance for networking to make that happen.”
Juan’s network is growing, he recently had been invited by an artist to be trained further as a graphic designer. His movement into the unknown has been a bit of an adjustment for him. “I work full time in tech and full time as a designer and one of the hardest things I had to overcome was my time management,” Juan says. “I can say now that it has been easier to deliver and I take pride in that ability to have designs ready by a certain time.” He used to feel like he had to be in a certain “creative zone” to create things, which is something he still has moments in, but because creativity breeds from other creative inspiration, he has ways to stay motivated for the future. “I had a Facebook internship in 2019 for tech not design, but I was so influenced and inspired it was amazing. I take what I learned there and easily apply it to my design and motivation,” Juan explains.
Juan’s designs are clean, structured, and captured, and a lot of his photography brings you into a singular moment, creating intimacy and awe. His more futuresque designs are carefully constructed and eye-catching drawing you back to it. His collage work makes a busier scene that invites you in and leaves you connected with its design. A lot of his photography is found here but his current website contains more album art and current designs with motion and 3D designs. 
Up and coming graphic designer, Juan Zurita of _getithowyouliveit is anticipating a great move into the future. With more clientele and budding brand relationships, he is going to go far. Already working with a number of creative artists already, his work is showcased in a number of places in support of their vision. His spark and passion for what he does is inspiring, exciting, and what will have a big influence on his success.
