Business cards are printed cards that bear personal or business information on them. They are usually shared during introductory meetings as a courtesy and a handy memory aid. The cards can be made of laminated material, cardboard and glossy paper. They have the basic format of nine circles representing the nine sections of a business corporation, there are two to three lines for the logo, name of company, and contact numbers. They have space for business address and telephone number with clear printing.
There are many other important elements to business cards but these are the core things that they contain. Designing is the first step in creating a memorable card. Colors are very essential and should be chosen with care. Color schemes should match the personality of the company. Since personalizing business cards is one of the ways of branding and marketing a product or service, the colors on the card must convey the feeling of the owner.
Once the brand identity and color scheme have been finalized, the layout of the business cards will be decided. Layout is the first step in the business cards creation process and it is usually the last step where the printing process and digital images are involved. A professional business card designer will guide you in this process. The layout of the business cards should be consistent throughout. Every aspect of the card must compliment each other to form a consistent branding image for the company.
Next, the digital image is printed onto the printed business cards using the digital presses. This is a very quick and easy process where the printing company that you choose will have already developed the software necessary to perform this printing process. You will be provided with a template that you can edit and customize to fit your branding image and any other special effects that you may want. The spot colors for the business cards are set using the color wheel with different shades indicating various primary and secondary colors based on the primary color in the wheel.
Printing the business cards with the spot colors also allows you to add other elements into the cards to further personalize them. You can print your logo and business card information on the reverse side to create a dual layer effect. The social media icons, photos and company name along with a description of the business at the back side of the business cards create an effective promotional tool that brings people to your business. You can print these special features on business cards using the digital presses and the printers will handle the rest of the process for you. This is the easiest and most effective way to distribute your promotional printed media to the public.
The full color business cards printing process allows you to print as much detail as you desire in your promotional printed media. You can even create a photographic gallery of your products or services for people to see. Your business cards can be printed with any number of customizations and you can create a unique layout for every individual client. The printing company can handle the rest of the details so that you can focus on getting more customers and building a strong clientele base. The printing process allows you to create custom products that have spot colors and embellishments that really make your business cards stand out from the crowd.