A New Partnership With Delta Airlines and Continental Airlines
Sabre Corporation is an innovative travel technology business based in Southlake, Texas. It’s the largest worldwide distribution hub for air travel in North America. American Airlines, Incorporated founded the company in 1960, which was later spun off in 2001.
With this conglomerate comes a wealth of knowledge that deals with all facets of the travel industry. This includes air travel as well as shipping, package and freight services. The corporation has been profitable since their founding, but they’ve been forced to focus on the changing trends in the airline industry. They have implemented strategies for long-term growth, and this has allowed them to acquire or incorporate other companies into their stable of distribution partners. In this case, Sabre Corporation acquired the distribution rights to a number of different airline carriers from American Airlines, Inc.
American Airlines, Incorporated had been one of the largest airline companies for many years, until late 2006 when Sabre Corporation acquired them. In this transaction, Sabre took over all of AA’s air carrier fleet, including their affiliate company Delta Airlines. The two corporations immediately combined their resources and put all of American’s Airline operations under the leadership of Sabre Corporation. In addition, the two corporations made a move to strengthen their joint venture relationship by creating the all encompassing Partner Network.
In the travel industry, Sabre Corporation is one of the most recognized brand names in the industry. As one of the major distribution partners of Delta Airlines, the corporation offers a variety of travel suppliers and products to the travel market. This includes travel agents, hotel and motel franchises, car rental services and travel information technology solutions provider equipment. In addition, the corporation offers its clients special deals and promotions. These include discounts on airfare, hotel reservations, cruises, rental cars, and vacation packages.
With the acquisition of AA, Sabre has taken a major step toward completing a strategic plan that will enhance their ability to serve their clients and customers. Specifically, the strategic plan will assist in attracting new clientele, while at the same time, the corporation will be able to enhance its customer service offerings. Additionally, the agency-focused businesses of Sabre will be able to compete effectively with other agencies in the airline industry. At present, there are many airline agencies competing for the business of their clients. For instance, Delta Airlines and Continental Airlines are currently the two leading airline agency-focused businesses in the country.
In order to capitalize on the growing opportunities provided by the global travel technology company, Sabre Corporation has decided to partner with another well-known agency. This agency-focused partnership has proven to be extremely lucrative for Sabre, which is in turn creating additional opportunities for its customers. Specifically, with this new agreement, Sabre will be able to expand its customer service offerings to include travel agents and supervisory services. Through this new relationship, Sabre will also be able to grow its customer base while simultaneously expanding its customer service offerings.