8 Steps to Create Professional Business Cards
Business cards are printed cards, usually representing an individual or a business, with personal details printed on them. They are commonly shared during official introductions as a memory aide and a convenience. They come in different sizes, colors, designs and print options. However, there is one very important thing you should consider before buying your business cards: what do you want to get from your card?
You must remember that the impression of your business card is established by your printing quality. There are many printing options and quality levels out there. You may want to take a look at some samples before deciding which printing quality you want to achieve for your business cards.
Your choice of business cards printing quality basically depends on the type of card stock you will use. The most popular types of card stock are glossy and matte, though not all printing firms use the same inks for their business cards. Glossy business cards generally offer a high-gloss finish that makes the card shine.
A matte business card stock produces a matte and non-reflective finish. This is one reason why matte cards are more popular than gloss ones. You can also choose to print your business cards with or without white space. White space allows you to add text, photos and other graphics to your cards and make the most of different printing processes.
There are some printing firms that offer a variety of pre-set colors, complete with various borders, inserts and color combinations. However, if you’re only printing a few business cards, it’s better to stick with a standard color set. Also, if you’re targeting global clients, it’s best to stick with monochrome printing. Your card will look uniform all over the world.
Those are the 8 steps to take to create professional-looking business cards. Your business cards will represent your company and give potential customers a glimpse of who you are. The right contact information and attractive design can attract many new and existing clients. Make sure that your contact information is clearly indicated so that prospective clients can easily locate you. Also, have your logo designed and keep your contact details current, by updating them on a regular basis.
You can also utilize printing services from local or online printing companies. Many times a local printer will offer affordable prices for digital presses. Digital presses are great for short run print jobs as they have faster speed and can produce a lot more business cards in less time. However, if you have a larger printing job, you may need to pay more for the services of a digital press.
After selecting a printing service, make sure you work with a reliable and knowledgeable graphic designer. Remember, the graphic designer will be responsible for the branding identity of your business cards. So, you want to work closely with him or her to get a brand identity that will reflect positively on your company. You can also work with an advertising agency, so they can offer you marketing ideas to enhance your brand identity. The final step in the business cards printing process is to choose a color scheme that best represents your company.