Sabre Corporation is an innovative travel technology business based in Southlake, Texas. It’s the largest worldwide distribution services provider for international air reservations in North America. American Airlines started the business in 1960, which was later spun off from Consolidated Air Lines, which was itself a very large international airline distribution service. As such, Sabre has a large stake in the success of all airlines worldwide, which in turn, benefits all passengers and airlines.
To understand how this travel technology company does what it does, you must first understand how air travel is booked. This process starts with the airline. They are the ones who set your travel dates and pick you to fly. In doing so, they need to keep tabs on all the different airlines that fly into your city or are scheduled to leave, as well as many other variables. All of these require resources and staff which is why the airline has to hire a lot of people and put them to work for the company. That is where Sabre Corporation comes in.
Sabre Corporation offers their customers the same things the airlines do, but with a twist. The travel agents who work for the corporation will not just be working with one particular airline. In fact, the majority of their employees are salespeople who are also allowed to act as tour operators for their clients. The corporation realizes that not all travelers have the same needs when it comes to traveling, so they created a complete system with several different styles of agents and tour operators to meet every customer’s needs.
For example, there are airline-focused businesses like Sabre’s premier travel agency, Sabre Direct. The company works with both major and small carriers to provide customers with the best possible service. However, they also work with business travel professionals, leisure travelers, as well as those who simply want a friendly taxi company. All of this is done through a single agency. The travel agents and managers at Sabre Direct have taken a critical step toward completing an agency-focused business model that can take an entire industry by storm and make it a truly multi-tasking giant in the travel industry.
Another key component of the organization is their role as a technology solutions provider. The company has a strong history of providing computer software to help with all of the travelers’ needs. Now they are looking to expand their reach into the tourism industry. The company works closely with the leading leisure and business travel companies in the world. Sabre provides software such as its own online booking service, online maps from Google, Bing, Yahoo! Places, and many more that allows travelers to get the best deals on flights, hotels, car rentals, cruises, activities, and much more.
The company is also looking to expand their coverage beyond the traditional tourism industry into the auto transport, courier, and air cargo industries. In order to do this, Sabre has signed exclusive agreements with freight forwarders, delivery services, airlines, and logistics providers. This gives Sabre an exclusive “buying-in” with these key gateways to expand their business across the board and increase their customer base. Now, when travelers choose to book their vacations through global travel technology company Sabre, rather than choosing the direct travel agent or the regular airline, they will instead be doing business with a company that knows exactly where travelers are going and how to get them there.