8 Steps to Designing Business Cards That Last
Business cards are printed cards bearing personal business information of an individual or a business. They are usually shared during formal introductions for a quick memory aid and as a convenience. They can be given to colleagues, friends, and relatives who may want to pass on their contact information to a friend or acquaintance. While there are various types of business cards in the market, it is better to have your own unique design to make a lasting impression on people who receive it.
One important aspect of business cards is layout. It should not be too small or too large, with proper spacing for the names and other details of the company. It should be pleasing to the eye and perfectly representing the company. The card should not have colors bleeding through the page, since this makes the whole card attractive and visually appealing. Colors that are bleached are best for business cards, and if your company has the option of choosing from several colors, it would be advisable to go for the natural colors.
There are a variety of designs available for business cards, but one that is in very high demand is the business card size. Most people prefer business cards that are in medium size. The size of business cards that are printed has a great impact on the response they get. Business cards that are printed in the standard business card size tend to appear smaller than those that are printed in the x2 or larger size. This explains why they are less in demand than the smaller ones.
People usually do not carry the business cards around with them all the time. If you give away business cards frequently, chances are that few people will carry it around with them. Hence, it is important that your cards are made in the standard business card size. Custom business cards cost more, but they can be designed and printed according to your company’s specifications. These custom business cards can have a company name or logo, along with a short message.
In order to promote your business, it is important that you invest in business cards that make a good first impression. In the world of business, first impressions last. Business cards play a major role in making a good first impression. It is therefore important that you design your business cards in such a way that they make a lasting impression. The following are the 8 steps that you should follow in order to design business cards that last:
The colors that you use for business cards should complement the brand identity of your business. The colors used should be appropriate to the industry in which you operate. The most popular colors for business cards are dark red and dark green. You can also use shades of blue and white. It is advised that you avoid using neon colors because they are not easily read by people using social media. Rather, use colors that are in accordance to the target audience.