Sabre Corporation is an air travel technology firm based in Southlake, Texas. It’s the largest worldwide distribution provider of air tickets in North America. American Airlines formed the company from its two previous acquisitions, Midwest Airlines and US Airways, in 1960. The original intention was to provide Air America with its non-stop flights from Chicago to Los Angeles.
The original goal was to provide air services to the growing Asian market, but once again Sabre Corporation has outsmarted itself. Instead of focusing on the growth of the Asian market, they’ve focused on their core business: real-time air fare reservations and worldwide distribution systems. This makes Sabre Corporation a logical choice to partner with any global travel technology company.
While many large airfare companies are focusing on providing real-time online booking capabilities, most have failed in the past due to the poor user experience, and poor inventory availability. By partnering with such a large technology company, you get an advantage over the larger airlines. Sabre can provide inventory for any airline worldwide, and they are constantly updating their databases with the most current fares and air lines. This allows you to quickly and easily compare prices and book your trip.
Another way that Sabre has expanded beyond its core business to include air fare booking and worldwide distribution system IT solutions. Sabre has entered into strategic partnerships with several leading tour operators and freight forwarders. These tour operators and freight forwarders bring unique and specialized expertise to the travel marketplace. They have years of experience in logistics management and operations from operating tour operators and freight brokers to thousands of clients globally. The knowledge and information gained by Sabre partners will benefit all airfare companies and airlines.
Another company which is using Sabre technology for the airline industry is AB Aviation. AB Aviation services a large fleet of commuter aircraft in Europe, including British Airway’s economy flights and Transavia’s direct flights between Canada and the United States. AB Aviation also services private jet charters to destinations around the world. Like Sabre Corporation, AB Aviation has a strong understanding of how air freight operations work, as well as the customer expectations for an efficient global distribution system. In the past, AB Aviation had partnered with freight brokers in the United Kingdom and Africa.
The global distribution system provided by Sabre Corporation and AB Aviation provides for a smoother travel marketplace for travelers. Travel buyers no longer have to rely on one company for all of their needs. With the incredible capabilities of technology solutions from Sabre, the entire travel marketplace can be served. The expansion of these two companies into new markets shows how strong they remain in their position as the world’s premier travel suppliers and IT technology providers.
