Common Business Card Shapes and Designs
Business cards are little cards bearing private business information about an individual or a business. They are usually shared during informal introductions as a simple memory aid and a convenience. However, with their proliferation in our modern world, it is not surprising that these little cards have become a potent marketing tool, especially when they come in handy for a wide range of businesses. In this article we’ll take a look at the different ways to make the most of them.
The very first impression a prospective customer gets from your business cards is through the bright colors and logo. These are the things that first register in a person’s mind and are usually the first things they do not forget. Thus, it pays to make sure these colors are harmonious and not distracting. It is also advisable to include your contact information in these colors so that they stand out more. Make sure the font type and size are readable and not too small or too large, and try to avoid bold fonts and numbers unless absolutely required.
Next, it is important to consider the most common business cards made in Japanese. These are business cards which are quite large – typically around 70mm in size. They are usually rectangular in shape but there are a number of exceptions to this rule. For instance, there are some business cards which come in circular shape although these are quite rare. There are also a number of different formats available for these large cards – from traditional card size to mobile phone size.
Then there are business cards made in heavy card stock, which is often times referred to as “chubai” in Japan. Chubai cards are used mainly for printing out very large amounts of information. These are not the most practical to use because they are very hard to read. This is why business card software has been developed to create these cards in a highly user-friendly way. Some examples of this type of business card software include Corel Draw, Adobe InDesign, and Macromedia Freehand.
Finally, there are standard business cards. The most common type of standard business cards in Japan is the white business card size. These are standard sizes which are easy to recognize and read. These are good for small to medium sized companies in Japan, however there is a higher chance of them being rejected by a business owner if they have too many graphics on their business cards. Instead the owner is expected to provide more information or pictures relating to his company.
In conclusion it is important to be aware of the different types of business cards when you are preparing your list of potential customers. You want to make sure you have the information readily available on your cards such as your company name, contact information, logo, slogan, and perhaps a bit of history about your company. By being prepared in this manner you increase the chances of getting business cards that will help you succeed!
