Avoid These Mistakes When Designing Business Cards Made For Printing
Business cards are small cards with business information on a person or an organization. They are mostly shared during official introductions as a reminder and a courtesy aid. In many countries, business cards are regarded as the most important business card among other cards such as credit cards and it is given freely to potential clients, investors and business partners. A business card has the capacity to make a lasting impression on people and is therefore, one of the most effective tools in advertising one’s products or services.
As business cards become more frequent in today’s business world, there are more people who are taking advantage of the opportunity to make business cards available to their customers. These people are not only showing a high level of professionalism but are also giving the good impression that they are interested in the person’s needs. As such, a business card becomes a tool to market oneself and one’s product or service. However, one must ensure that he/she uses good taste and good manners while designing and distributing his/her business cards.
A business card reflects a person’s image, values and priorities in a society. Thus, when designing business cards, it should be in line with these things. It is not enough to have nice business cards; rather, these cards should be reflective of a business card owner’s true personality. As such, one must pay close attention to the contact information, fonts, colors, images and slogans to create a professional-looking business card.
Before going further, it is important to understand that the most common error in designing business cards is over printing. Overprinting usually happens when a person uses a fancy word or graphic design which he/she should have actually written in the card stock itself. As a result, this will give the impression that the designer printed those words or designs herself which is not the case. One can avoid having this mistake by always writing the details of what one wants to print in the label instead of having it written in the printed document. Indeed, there are special software available in the market for checking the details before printing a card.
Another mistake in designing business cards is overdoing the use of colors. As a matter of fact, full-color printing of the cards can help you get a professional look for your company. However, if one is not comfortable with printing full-color cards, he/she can still opt for simple cards with just black text on a white background. This will not only give the company a professional look but also give it a more personal touch.
The font type is also very important when it comes to business cards made for printing. Indeed, it is possible to get by with just any kind of font types, but it is not at all advisable. The font type should be consistent and clear so as to be able to read the information clearly. The common mistake when it comes to fonts is that some people tend to make it bold while others tend to make it thin. Therefore, one has to make sure that the font type he/she uses is something consistent and clear.