Business cards are small cards bearing personal or business information about an individual or a business. They are often shared during official introductions as a reminder and a comfort aid. These cards carry very important information like the name of the business or the individual, their contact numbers, and the company’s logo or slogan. In fact, they are the most preferred form of introducing oneself in a social gathering. But what makes a business card successful in conveying messages? How do you create an impact on your recipients through this medium of communication?
Business cards can be effective marketing tools when used effectively. With a powerful design and powerful content, they can make a lasting impression on your audience. A first impression is often the first thing to go, and thus, should be made with great effect. And these marketing tools for your business are perfect for making a good first impression. Here are some of the things you should always keep in mind when designing and creating business cards for your needs:
Design your business cards so that they are easy to remember and read. Remember, these are social media tools for your brand. As such, they should have the right tone, color, and graphics to make them more attractive to your target audience. In addition, you can also incorporate your company’s tagline or motto as a tagline or a key feature of your business cards. This will help in making a lasting impression on people and ensure that your brand becomes memorable.
Avoid using too many colors in your business cards. Your tagline and the business cards color should complement each other, but not at the expense of the readability of the said materials. As such, stick to a standard business cards format and try to avoid using too many fonts. The key is to have only a few key features on your card and use the rest as fillers.
For business cards with a folding card holder, place the folded-over side on top of standard business cards and make sure that the card holder is aligned with that side. If you do this, you would be minimizing the chances that your guests will take the time to look at your name. You can also insert a small logo or text on the standard business cards to make them look more personalized.
The use of business cards and the lack thereof should never be taken lightly. If you want to create a good impression to your clients and potential clients, it is best that you use these materials to introduce yourself and give out your contact information. However, do not overdo it. Having too much information printed on your business cards may cause people to not remember your name and contact information. It may even become a cause for people to stop communicating with you altogether.