Different Marketing Tools for Business Cards
Business cards are printed cards bearing personal information about an individual or a business. They are usually shared during official introductions as both a memory aide and a convenience. The cards have proven to be quite helpful in bridging the gap between two parties, especially when it comes to establishing new professional contacts. Most business card owners still stick with the traditional business card design which consists of a small picture on the front and name and title of the person or company on the back. However, the business cards nowadays come in so many different designs that you are sure to find one that meets your individual preferences.
There are many factors that you need to consider when creating your own business cards. First, choose the type of card stock that you will use for your card. Card stock comes in several different types including glossy, matte, and crisscross. Glossy business cards are made from high quality materials like glass and they can be easily printed in high resolutions. Matte business cards are made from less expensive materials like clay or polymer.
Next, choose the layout and color scheme of your business cards. You can either print black and white business cards or you can use color schemes in multi-color format. Colorful business cards can be printed in full-color spots or in spot colors. Printing in full-color spots allows more flexibility in designing because you can experiment on different color combinations without worrying about damaging the printer.
A very popular option that you can take is to print full color front and back on a glossy laminated stock. The effect is sleek and professional, and they can also be printed in matte or crisscross formats. This type of business card is very affordable as it does not have to undergo any heat treating process. However, you cannot expect glossy and spot colors as there are limits to how bright they can be.
You can also opt for a custom business card template that you can design and print on a heavy card stock. There is no need for a traditional template because you can easily create one in your own language. The effect is elegant and professional. The only downside is that it will cost you more than printing uncoated cards. You can still make use of the gloss option on your fax number so that the customer will not have problems understanding where you will fax the contact information in case the customer needs you.
Print business cards in full color, so that your customers will enjoy the aesthetic appeal. Glossy business cards create the right impact in your marketing tools because these cards can actually highlight your logo and marketing tools. You can also have them laminated so that they will last longer. If you are planning to get glossy cards, make sure that they are capable of sustaining the gloss and spot colors for long durations. Last but not the least; always choose durable and high quality materials for your business cards because they are one of your most effective marketing tools. Remember that they are more effective than the printed ones.
