Top Tips in Designing and Printing Your Business Cards
Business cards are printed cards bearing personal information of an individual or a business organization. They are commonly shared during official introductions as both a memory aid and a convenience. They have the power to capture the recipient’s attention; moreover, they offer a quick and easy way to introduce your brand or business to people you meet. However, when these cards get damaged, lost or misplaced, then they do not serve their purpose at all. If you want your printed business cards to last longer, then you should consider some of the following tips:
Choose quality printed business cards. A lot of people make the mistake of using cheap or even recycled cards, which result to inferior quality and cheapening of your brand or business image. It is therefore recommended that you only consider using the best materials for your cards. You will notice a huge difference in the quality of your printed materials when you choose top-quality printed cards made from high-quality material.
Never use low quality card stock for your business cards. A lot of people use card stock that is too thin, which makes them prone to tearing. If you really want your printed materials to last long, then you should stick to the proper application of acid-free and UV coating. You can ask for samples from different printing companies so that you can compare the best material to use for your business cards. The higher the quality of your business cards, the more expensive they are.
Opt for digital printing services. A lot of printing companies nowadays are offering digital printing services, which significantly reduces the cost of producing your business cards. Digital printing uses electronic imaging to print on high quality business cards, unlike the traditional method where inkjet printers are used.
Keep your business cards simple and professional. When you are planning to design and print your business cards, always remember to keep your client’s contact information on the back, and your professional business cards details on the front. In this way, it will be easier for your clients to remember you and will also look professional. If you are going to include your client’s contact information on the front, then make sure that you print all of their information on the back as well.
When it comes to business cards, do not neglect using social media marketing tools. The reason why social media is very effective in marketing is because a lot of people are using it for business purposes. Therefore, it will be a good idea to put your social media information on your business cards. Remember to also include your website address on the back of your business cards so that your clients will know where to visit you online.