Business Cards – 2 Ways to Make a Great Impression
Business cards are printed cards bearing private or business information of an individual or a business. They are normally shared during formal introductions to people as a good memory aid and a convenience. The business card contains the name, complete address (including street), the phone number and the email address of the holder. It also shows the profession, designation or position held by him. As this personal information is usually not printed on the face of the card, it is usually passed around slowly throughout the course of the meeting, with the speaker requesting those in his audience to look at the card briefly while he relays his message.
In such situations, business card software becomes very useful. With the help of this software, one can create printed business cards at the fraction of the cost of printed business cards. Such printed cards do not have to be used repeatedly because they are easy to create. A person can use templates to produce copies of the cards and send them to people he wants to give them to.
Creating business cards is a simple process, even for an ordinary computer user. There are two ways to create business cards. The first method involves using the Microsoft Office Front-Page software. This is a free software program offered for download on the Internet. One can also design templates of the cards using the Microsoft Word program. The disadvantage of using Word is that one has to use a word processor in order to compose new documents.
Another option available is to use business card software which enables the user to make both sides of the card and to print the information directly from the software. The advantage of using this option is that one does not have to be a computer expert in order to do so. All that is needed is to install the software and customize it according to one’s preferences. Once this is done, it is merely a matter of entering the contact information of the person to whom the cards will be given. For example, a person can choose to give his full name or simply by his first name. After entering this information, the software produces business cards that are perfect, attractive, and matching in color, design, and format with the font type, size, and appearance that one wants.
The second method is the printing of business cards, and this requires a little more work. First, the contact information needs to be entered into the program, along with the name of the potential client. Next, the printing process begins. If one chooses to use Microsoft Word to create the template, a good business card software package will enable one to alter fonts, background colors, and borders according to one’s taste and preference.
Business cards play a vital role in any business. They help build relationships and lead to transactions. Thus, they are not only good marketing tools but are also very effective when it comes to generating leads and business opportunities. And now, it’s your turn to make a good impression! Make use of these two marketing tools to make your business cards a great tool in generating leads and business opportunities today!