Business cards are printed cards that bear personal business information about an individual or a company. They are usually shared during official introductions as a simple memory aid and a convenience. Business cards can be bought in local or online stores depending on the need and preference of the user. They are mostly used to give an overview of a person’s profile and professional background.
Business cards are one of the most effective ways to gain a customer’s contact information. This is because they are printed items that are often given as freebies or as promotional materials by companies wishing to do good business with potential clients. These printed items are often taken seriously by people since they are supposed to serve as tools for getting a business or contact details to another party. So, it is important to put emphasis on the most important contact details such as name, contact numbers, email address and home address. The other details may follow later.
However, there are times when you want your contact details to be more prominent since you are aiming to sell a particular product or service directly to people. For this purpose, you can opt for folded business cards which have larger surface area since they are usually thicker and more durable than standard business cards. You will also have a larger fold, so it will be easier for you to distribute and create an impact on people.
Folded business cards come in two types, which include the traditional and contemporary design elements. The traditional design is one wherein the contact details and logo of the business are presented in a clean and simple layout. These cards are suitable for presenting any kind of business. On the other hand, the contemporary design is one wherein the layout is minimalistic and allows room for interesting graphic elements and text. This is a good choice for promoting a new product or service since it will be more attractive and engaging to customers.
In building your brand identity through your folded business cards, it is also important to consider the brand color scheme. A common practice is for entrepreneurs to create their own brand color scheme. If you are still confused about how to go about it, then you may opt to make use of your company’s color wheel. You can also consult with your design agency about the most appropriate colors and design elements that will work for your business cards. Remember, however, that your brand identity should be reflective of your company’s vision as well as mission and goals so the color scheme should be representative of these things.
Lastly, when designing your folded business cards, it is essential to ensure that all the necessary information is present. This includes contact information such as your name, contact numbers, and your logo. It is also important to include relevant texts which will guide your recipients through the process of making a purchase or inquiry. Your contact information should not appear all over the card so as to prevent readers from getting confused. This rule of thumb is applied not only to your company’s logo but also to any other element of your business cards.
