Business cards are little cards carrying personal business information about an individual or a business. They are commonly shared during formal introductions for a comfort and a memento. They are used by people to establish cordial relations with each other in business circles and among clients and peers. As much as they come in handy, they are also used unprofessionally to pass on information to friends and family that one would like to keep in the loop of activities going on in a certain area. With the wide variety of business cards available today, it is hard to determine which card is suitable for a particular purpose.
Business cards that carry contact information for a retail shop, restaurant, beauty salon, or medical office are different from those that are meant to be distributed among colleagues at a conference or trade show. These contact details need to be in line with the type of industry they represent. Contact details like phone numbers, email addresses, fax numbers, physical locations, and web sites should be decided on a case-by-case basis depending on the purpose of the distribution. While choosing a business cards format, it is also important to consider such factors as the font color, size, the amount of space available for contact information to be displayed, and the logo that will be printed on the back of the card.
There are a number of professional business cards that are available in the market, and they can be easily purchased from online sources. Professional colors, shapes, logos, and styles are chosen to best represent the brand or the business. Font colors and sizes must be chosen keeping in mind the audience. Although most customers are accustomed to seeing business cards with the familiar rectangular shape, some may prefer the lettering or the logo to be in a different shape.
Color and typography are important elements of the business cards that are meant for brand identification. Most people prefer to print business cards in color if their cards will be used for professional purposes. However, there are other customers who may not feel comfortable in using color on their business cards unless they have an understanding of graphic design. A typography that is legible and clear is important to create an effective brand identity.
Customized business cards can be designed using the most popular software available in the market. There are templates available in the market for business cards. These templates provide a quick and easy way to design a professional card. Business card templates allow the user to change the front or back design, adjust spacing, edit background color, fill in contact information, and select the shape and size of the card holder.
A typical business cards template has a standard shape that is made in a.925 high quality matte or gloss finish. Glossy finish business cards are expensive compared to matte. A professional designer can design business cards in a specific shape, style, or size according to the brand identity. The type of shape depends on the audience: oval shape for the younger crowd, or rectangle or square shape for a more mature audience. Colors also affect the brand identity.
