Amazon Corporation and Jeff Bezos are the latest in a long line of winners. Amazon is now the largest online retailer in the world with more than two hundred and sixty million units sold in products that shipped last quarter alone. It has beaten its financial targets several times already and has recently announced major expansions into areas like the Southeast, where it seeks to fill new niches in the fastest growing sector of the global economy. The company is also in talks with the state of Arkansas regarding a data center project. Amazon Web Services is another important aspect of the company’s future success.
We might have all seen the commercial about the so-called Amazon “life force” or the “Blue Man Group.” Amazon’s founder and owner Jeff Bezos are well-known for speaking out on social issues such as immigration and making his opinions known. Recently he spoke out against the proposed construction of a mosque in Washington, DC, and against a proposed tax on sugary drinks. He is quoted as saying, “I am an ardent lover of free markets and free citizens. And you will find in Amazon plenty of folks who share my passion for liberty and free markets.”
As a self-made billionaire who made no bones about injecting capital into his enterprises as they started out, Jeff Bezos is not one to hide his views and beliefs. So it is easy to see where the Amazon “life force” comes from. His basic belief is that markets can be just as good as people or as bad as people and that some things, such as high-priced consumer goods, simply have to be created. To him, the competition is the great thing about the free market. And he has taken full advantage of the competitive environment by setting up a company that will do just that.
Amazon has been on an excellent buying spree, acquiring large numbers of small electronic products at prices that most people cannot afford. The company has also been careful to avoid acquiring goods that are overpriced because they will make their profits from selling cheaper items that have higher volumes. The main focus of Amazon is on the low-end consumer electronics market. Jeff Bezos undoubtedly has seen the success of his online retail venture and he wants to apply the same successful strategy to blood pressure monitors. If his business model is anything to go by, then he has a lot of company.
If you live in Seattle or any town that has a population of more than a couple of hundred thousand people, you are probably familiar with the Amazon Kindle. It is a remarkable electronic book reader that is the size of a paperback book and comes with thousands of books. The best feature is the electronic ink technology that allows you to read it without any lines or frustrating stains on the paper. For those with high blood pressure, Amazon’s Kindle can provide the very accurate readings required to make sure you do not suffer any health complications.
Jefferies has clearly understood how important pressure is to human life and has therefore developed an amazing electronic device that will allow us to monitor our blood pressure at any time of the day or night. It is an ingenious and simplistic creation that will have a profound impact on the lives of millions of Americans who suffer from hypertension. The time may come when we can look back on this invention as a turning point in medical history.
