The Amazon Corporation and Jeff Bezos were definitely not connected until after Jeff Bezos was put in charge of the company in a highly publicized search for a CEO. But now that Bezos is the CEO of the company, the connection has been made. And the company’s relationship with Bezos is bound to give us a glimpse into what we can expect to see from Amazon in the future.
Bezos himself has been associated with the corporation in some fashion for many years. In fact, Bezos helped begin the company by purchasing a stake in it in the early 90s. And while he might have no direct hand in its current operation, Bezos is nonetheless not sitting on the sidelines. He is active in the organization through stock ownership.
Bezos also has a hand in the operations through voting rights. And this will certainly prove to be an important aspect of Amazon’s business in the future. Bezos does not have any vested interest in his company’s success. However, he has a strong control over the way its operations are structured, just as someone who owns a stake in the company would have a hand in their operation.
There are other ways in which Bezos can affect the company. When asked how he would feel about the corporation moving forward in the direction of increasing profits, Bezos answered simply “The profits will have to do.” He also did not rule out the possibility of there being changes made to the company’s strategy.
An important aspect of the future of the company will be the combination of the two men’s views about how the business should be run. Bezos has been vocal about the need for more of a focus on customer service, while Bezos has also been vocal about his desire to get people on the Internet using the Kindle reader.
Bezos understands the need for the Kindle, and his philosophy is to see to it that there is an equally-good product in a market where he can provide it. But he also recognizes that this is just the beginning. When the device comes out, people will be desperate for it, and they will be looking for something similar.
And they will want to use the device for all of their reading needs. This will be an opportunity for Bezos to continue to get customers to his devices, and he will be able to capture a chunk of the market through the discount pricing they offer. By getting people to the Kindle, Bezos will be able to move the company forward.
Bezos understands that the best way to do this is to tie in his products with those of Amazon, and get them out to the public. With his influence and vision, Amazon can move forward in this new direction, and it will only be natural for the company to become more successful.
