NBC’s Peacock still plans July launch, though with fewer original series than planned

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

NBCUniversal says its video-streaming service Peacock will launch nationally in July as planned, even though just a handful of its original series will be ready.

The service was meant to have a mix of originals, classic shows and movies, and current NBC programming like its late-night shows and “Law & Order: SVU.” Original shows are key to hooking consumers inundated with new streaming services, but the coronavirus pandemic has largely shut down Hollywood production.

Peacock was also supposed to get a big push from the Olympics this summer, but the quadrennial games have been postponed until 2021.

Peacock now expects to have “dozens” of premieres of originals in 2021, said Matt Strauss, the company’s chairman. It’s tricky to predict when Hollywood production will return to normal after the coronavirus shutdown.

Read:Comcast’s internet service should withstand coronavirus, but everything else is worrisome

Peacock is rolling out Wednesday to Comcast subscribers as a sort of test before the national launch. It is still targeting July for a national rollout, but is also looking at moving up the date.

NBC, which is owned by Comcast Corp. CMCSA, -3.53% , is pitching Peacock as a free, ad-supported streaming service in an attempt to distinguish itself from a slew of new paid-subscription services that compete with market giant Netflix NFLX, +3.19% , including Disney Plus DIS, -2.50% , Apple TV+ AAPL, -0.91% and AT&T’s T, -3.34% upcoming HBO Max.

Also: What’s worth streaming in April 2020: ‘The Good Fight,’ ‘Bosch,’ ‘Money Heist’ and more

In July, Peacock will have a basic, free tier; a $5-a-month version with original series and other shows; and an ad-free version for $10 a month. Comcast subscribers get Peacock free, and NBC wants to bundle it with other platforms as well. Cable company Cox has already agreed to offer Peacock to its subscribers for free.

Peacock is launching with 10 long-term ad sponsors. It says it will limit ad time to 5 minutes or less per hour, considerably shorter than on traditional broadcast TV.

Originally Published on MarketWatch

Home of Science
Follow me

- Advertisement -

Discover

Sponsor

Latest

Picking Penny Stocks

The growth of the internet has made it easier for the public to invest in penny stocks. Online trading is great for those who...

Kings to Come – The History of King Khalid of Arabia

Khalid was a Central Asian king who ruled the same area as the Prophet's grandfather and great-grandfather. His ruling was one of honor and...

Another study shows drug touted by Trump doesn’t help coronavirus patients, but it can raise heart attack risk

U.S. President Donald Trump speaks to reporters during a meeting with Texas Governor Greg Abbott about coronavirus disease (COVID-19) response in the Oval Office...

“The Other One” Review – The Red, Red Hand of Terror

"The Other One" Review - The Red, Red Hand of Terror"The Other One" is the second episode of Homeland's fourth season. This is...

Companies reveal their plans for what work will look like when America returns to the office

MARKETWATCH FRONT PAGE MarketWatch spoke to companies across the country in different industries to gauge their back-to-work plans, and what they shared provides a glimpse...
Home of Science
Follow me