NBC’s Peacock still plans July launch, though with fewer original series than planned

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

NBCUniversal says its video-streaming service Peacock will launch nationally in July as planned, even though just a handful of its original series will be ready.

The service was meant to have a mix of originals, classic shows and movies, and current NBC programming like its late-night shows and “Law & Order: SVU.” Original shows are key to hooking consumers inundated with new streaming services, but the coronavirus pandemic has largely shut down Hollywood production.

Peacock was also supposed to get a big push from the Olympics this summer, but the quadrennial games have been postponed until 2021.

Peacock now expects to have “dozens” of premieres of originals in 2021, said Matt Strauss, the company’s chairman. It’s tricky to predict when Hollywood production will return to normal after the coronavirus shutdown.

Read:Comcast’s internet service should withstand coronavirus, but everything else is worrisome

Peacock is rolling out Wednesday to Comcast subscribers as a sort of test before the national launch. It is still targeting July for a national rollout, but is also looking at moving up the date.

NBC, which is owned by Comcast Corp. CMCSA, -3.53% , is pitching Peacock as a free, ad-supported streaming service in an attempt to distinguish itself from a slew of new paid-subscription services that compete with market giant Netflix NFLX, +3.19% , including Disney Plus DIS, -2.50% , Apple TV+ AAPL, -0.91% and AT&T’s T, -3.34% upcoming HBO Max.

Also: What’s worth streaming in April 2020: ‘The Good Fight,’ ‘Bosch,’ ‘Money Heist’ and more

In July, Peacock will have a basic, free tier; a $5-a-month version with original series and other shows; and an ad-free version for $10 a month. Comcast subscribers get Peacock free, and NBC wants to bundle it with other platforms as well. Cable company Cox has already agreed to offer Peacock to its subscribers for free.

Peacock is launching with 10 long-term ad sponsors. It says it will limit ad time to 5 minutes or less per hour, considerably shorter than on traditional broadcast TV.

Originally Published on MarketWatch

Home of Science
Follow me

- Advertisement -




India’s Mandhana and Kaur leave The Hundredon August 12, 2021 at 11:31 am

India's Smriti Mandhana and Harmanpreet Kaur will play no further part in The Hundred, with both returning home for a period of rest before...

PC Andrew Harper’s widow wins bid to change lawon November 24, 2021 at 1:37 am

Ministers back Lissie Harper's campaign to jail those who kill on-duty police and 999 workers for life.Image source, FamilyHandoutA campaign by PC Andrew Harper's...

Cork: Gardaí charge man in MP threat investigationon November 7, 2021 at 9:21 am

The 41-year-old was detained in a suburb of Cork city and is due to appear in court later.

MPs call for ‘complete reset’ of music streaming to ensure fair pay for artistson July 14, 2021 at 11:42 pm

The music industry is weighted against artists, who see "pitiful returns" from streaming, MPs say.The music industry is weighted against artists, with even successful...

R. Kelly accused of abusing teenage boy he met in McDonald’son July 24, 2021 at 11:42 pm

The R&B star had sexual contact with a 17-year-old he met in McDonald's, prosecutors claim.image copyrightGetty ImagesUS R&B star R. Kelly has been accused...
Home of Science
Follow me