Dr. Gabe Rosenthal: The TikTok Era Has Arrived
Social media has boosted or launched the careers of thousands of stars including Shawn Mendes (Vine) and Justin Bieber (YouTube). Heck, it may have even helped Donald Trump become President of the United States. Celebrity Dentist, Dr. Gabe Rosenthal, is no stranger to social media. Chances are, you’ve seen his makeovers and office in a YouTube video or a post on Instagram with his many high profile patients. As much as he’s embraced those two giant social media platforms, he’s beginning to invest in the new kid on the block: TikTok.
“When I first started sharing my work and making videos, Vine stars drew the most clicks and “share”. TikTok, like it’s predecessor Vine (defunct since 2016) is an app where users upload and share edits to catchy and trendy music. Most TikTok videos have users performing a dance routine, often synchronized with a group. Dr. Gabe says that “without a doubt, posts featuring TikTok dances and TikTok stars get 10 times the shares, comments, and likes on Instagram, Facebook, and Twitter that posts with other stars do.”
You don’t have to do dances to grow your audience and boost your business, but it doesn’t hurt. “I have a new TikTok account, but nothing too crazy” the doc says. He is not sure he’s ready to be “the dancing dentist” on this new app. “We have a lot of patients who live in the famous TikTok HypeHouse”, which is a mansion where the top TikTok stars live together to create content. When one of them, like Chase Hudson, aka Lilhuddy, comes in “there’s pandemonium, like it’s the Beatles”. Dr. Gabe says he’s considering doing the famous TikTok dancing, but for now he knows one thing for sure: “The era or TikTok dominance has arrived!” Dr. Gabe thinks in the next year or two, TikTok will be the most relevant and used app.“I post selfies with world champion athletes, award winning movie stars, and celebrated musicians, but most of my followers keep demanding more videos and posts with TikTok stars.” If your business wants to grow or stay on top, maybe it’s time to download TikTok and practice your dance moves.