The Super Bowl Loses Money Every Year

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

Super Bowl 2020

The Super Bowl Loses Money Every Year

In Super Bowl Media Day, I learned that the NFL would not release the TV ratings for Super Bowl 2020. The only current publicly released information came from Nielsen, which had their report for the end of Super Bowl 2020.

So, what happened to the Nielsen data for Super Bowl 2020? Did the league decide to use it as political fodder for potential lawsuits? No, one would guess the answer to that question.

Actually, the company’s website was hacked and all the information leaked onto the internet. Then it all went down for a few hours as the company rushed to restore the pages. So you can imagine the confusion when you clicked on the Nielsen website, found that all the information was there, but none of it listed the demographics of the viewers.

When you get right down to it, the most important numbers to know in marketing your product or service is the demographic statistics. However, the NFL, a league of sports fans, does not market itself or its product to everyone. It’s marketed to a very specific audience who wants to watch something exciting.

If those numbers are not there, it is impossible to make informed marketing decisions and to determine if they will be returning viewers in the future. The company with the best current viewers in the world can still lose money with very little of the target audience returning. That would be a tragedy if you were the team with a new jersey on the field.

So the NFL got smart and the media didn’t leak the Nielsen numbers for Super Bowl 2020. They did tell me that they are in a better place than they were in 2020 and that they expect a much larger audience.

They also told me that they expect to be much more aggressive in doing their product promotions and marketing for future reports. Indeed, they seem to be very happy with the current Super Bowl viewership figures and they are still in the planning stages of Super Bowl 2020. And in the past, they have been very aggressive in pushing their players and products.

They are not stupid and, if they are thinking about lawsuits, they will never mention it in their annual meetings with the media day at the Super Bowl. They are far too smart to do that. Please consider this in 2020.

Home of Science
Follow me

- Advertisement -

Discover

Sponsor

Latest

Screens are keeping us connected now – but they’re still disruptive to in-person communication

Digital technology has been a lifeline during the COVID-19 health crisis. Yet, its impact on human relationships remains complex. It allows for work and...

Join Amazon Prime Now and Take Advantage of Their Special Offers

Amazon Prime is a great product that has been around for years and now they are introducing their newest line of products. These products...

What Is Amazon.com?

I recently attended an American Bar Association convention, where the topic of Amazon.com's website of the same name was one of the subjects being...

Pelosi suggests banks making loans in small-business program shouldn’t get paid more for serving bigger companies

As big public companies give back their Paycheck Protection Program loans following a backlash, House Speaker Nancy Pelosi is questioning how the program was...

Why You Need A Business Plan Template

Why You Need A Business Plan TemplateWhen you are looking for a business plan template that will be easy to use and that...
Home of Science
Follow me