Tips On How To Start A Business By TopTree’s Founders Layne Schmerin and Jonathan Lepow

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -

Tips and tricks on how to start a business by TopTree’s Founders

Layne Schmerin and Jonathan Lepow are brothers and co-founders of the marketing firm Top Tree. The firm has a track record of marketing campaigns agnostic to brand, location, service, or person as they have indeed done it all. They hold high regard for personalizing marketing campaigns while leveraging their experience to actively generate results. There are some life lessons they learned through the art of business.

Here are a few tips they would mention to newbies in the online business:

  •   Make Karma Favor you

If you are bad, the world will be bad to you. If you are good, then good will come back to you. Simple concept: What goes around comes around.

“I truly believe that Karma is real. When you put energy out there you will get it back one way or another.”  They try to hold this near and dear to their heart as it is something that is a very important part of the culture at Top Tree. They strive to provide excellent service to clients with goodwill and transparency. Additionally “what goes up must come down”. Thus putting positive energy towards something will come back to you.

The brothers try to give back to the community as much as they can.

  • Be Humble

The brothers hold humility as an important part of their culture as well. Humility is something we are all taught either at home or in school. However, for some of us that are not the most humble, life has its ways of humbling us. One year your business may be killing it, but the next year it may tank.  However, it is very important to be humble during your ups as sometimes “people may not help you get back up” if you are not humble. This ties into Karma as you must give back to others in need as you might have needed help in the past. Regardless, you will definitely need some sort of help in the future. So make sure that arrogance is something you stay away from. After celebrating major milestones, you must never think that you have made it. Focus on the next goal.

Protect yourself from Harm

Do not trust everyone who claims that they can help you. In business there are no friends; It is about profits and making sure you aren’t harming anyone else. Family and friends should be very carefully evaluated when it comes to decisions involving their activity in your business. Alternatively, make sure that you aren’t being harmed either. Layne and Jonathan have had times where sometimes they are excited and they wanted to put in all their time and resources towards something but then had to reevaluate their thoughts on it to mitigate risk and prevent self-harm.

Also, make sure the legal aspects of your business are right.

Focus on Perception

Financial metrics such as a high rate of return or return on investment are a crucial part of business success. However, the various ways others see your business is even more important to your company’s success. Making clients happy by ensuring a high-quality customer service is important to the brothers. There is a saying that the “customer is always right”. There is also a saying that “client is always king”. Both are held highly to the brothers.

Build a reputable brand by ensuring your business is right for the respective customer.

Remember your business record and reviews are only one search away. Social credibility is essential to company success to convince potential investors, buyers, or clients that your company is right for them. 

 

Home of Science
Follow me

- Advertisement -

Discover

Sponsor

Latest

Amazon Prime – A Great Deal For Anyone Who Travels Outside the US

Amazon Prime - A Great Deal For Anyone Who Travels Outside the USAmazon Prime is a service that is becoming more popular among...

These 10 states are showing early signs of a job market recovery

The number of jobs lost due to the coronavirus shutdown continue to mount, with the latest weekly total of Americans applying for unemployment benefits coming in above 1.5...

Education Secretary DeVos sued over rule related to for-profit college fraud

The Department of Education (ED) changed its rules on how students defrauded by for-profit colleges seek debt relief, leading to lawsuits and a political fight to...

Opinion: Too many investors are failing to grasp that the coronavirus recession may be longer and tougher

Prices for stocks, bonds, commodities and other assets have become disconnected from fundamentals. They will need to fall much further if the coronavirus crisis...

Jim Cramer says Buffett’s sale of airline stocks makes him ‘very concerned about the near term’

KEY POINTS “I think they very much are a microcosm of a big chunk of not the U.S. economy, if not the world economy...
Home of Science
Follow me